Quantitatively, Pakistan Film Industry (Lollywood) ranks among the top twenty film producing nations of the world with an average of 60 full length feature films per year. Pakistan's film industry should take pride in achieving three distinct accolades. The first accomplishment relates to Noor Jehan, also known as `Melody Queen' by music lovers. She is the country's most celebrated singer and actress, enjoying popularity in a career spanning about sixty years.

Lahore's film industry - Lollywood - is in the doldrums, but Pakistan's independent film-makers vow to carve out a creative future.

Appreciation for Zara Zara Shaikh has done a fabulous job in her latest film Kabhi Pyar Na Karna. Critics who were invited to a special screening say Shaikh's chances of getting meaty roles would increase after the film's release and feel the film could well be the third super hit of 2007 after Sooha Jora and Main Ek Din Loat Aaonga. Shamyl, Veena Malik, Momy Rana and Zara are the other actors in the film that was partially shot in India's film capital, Mumbai. Indian actress Neha Dhupia's item number could be a big draw as well, feel the critics.